In the ever-evolving landscape of Dubai's architectural wonders, Emaar Properties is set to rewrite the skyline narrative with a breathtaking addition – the Creek Tower. Breaking away from the conventional mold, Emaar founder Mohamed Alabbar recently revealed plans for a "female" counterpart to the iconic Burj Khalifa, aptly named the Creek Tower, at Dubai Creek Harbour. This revelation, made at the Sharjah Entrepreneurship Festival, has sparked excitement and curiosity, promising a tower that is not only elegant but also challenges the norms of towering structures.

The Redesigned Elegance:

The Creek Tower, originally designed to surpass the Burj Khalifa in height, has undergone a transformative redesign. Emaar aims to create a more intimate and visually striking structure, reminiscent of the charm one finds in Paris overlooking the Eiffel Tower. Mohamed Alabbar explained, "We build these beautiful towers because we make money out of the apartments that look at these towers. The [project] tower doesn't make any money." The new design, approved and already under construction, promises to be a masterpiece, standing as the centrepiece of the expansive six square-kilometer Dubai Creek Harbour project.

A Tale of Two Towers:

Drawing an intriguing analogy, Alabbar likened the Burj Khalifa to the "male" tower and the Creek Tower to the "female" – a concept that goes beyond mere architectural symbolism. This artistic juxtaposition adds a unique dimension to Dubai's skyline, emphasizing not just height, but also grace and elegance. The Creek Tower, while not as tall as its male counterpart, is poised to capture hearts with its distinctive design and aesthetic appeal.

Innovative Mall Experience:

Dubai Creek Harbour's ambitious project not only includes the Creek Tower but also a revolutionary mall experience. Mohamed Alabbar hinted at creating one of the most fascinating avenues, with an innovative twist – electric-only cars will have the privilege of entering the mall. This forward-thinking approach aligns with Dubai's commitment to sustainable and eco-friendly practices, setting the stage for a mall experience like never before.

Noon: A Towering Business Evolution:

The conversation at the Sharjah Entrepreneurship Festival delved into Emaar founder Mohamed Alabbar's multifaceted business empire. Noon, the $1 billion e-commerce platform launched in 2017, has evolved beyond traditional e-commerce into a super app offering grocery shopping, food delivery, and peer-to-peer payments. Alabbar shared insights into the challenges of starting Noon at the age of 60 and emphasized the company's unique model that continues to grow at an impressive rate.

Future Prospects:

While ruling out an immediate IPO for Noon, Mohamed Alabbar hinted at it being under consideration in the coming years. "I think at the end of the day we have to list," he stated, leaving the timeline open for board deliberation. With Noon's innovative approach and sustained growth, its potential public listing promises to be an exciting chapter in the evolving business empire of Mohamed Alabbar.

Dubai's skyline is set for a captivating transformation with Emaar's Creek Tower, a female counterpart to the iconic Burj Khalifa. Beyond the architectural marvel, the innovative mall experience and the evolution of Noon into a versatile super app add layers to Mohamed Alabbar's entrepreneurial narrative. As construction progresses and the Creek Tower takes shape, Dubai anticipates the rise of a new feminine icon, challenging the conventional norms of towering structures in the city of dreams.